Realty Agents

ProspectsPlus is a complete marketing plan in a box. If you go to their website, you’ll find hundreds of happy clients.

If you have ever attended theTrade Show (EXPO) at the National Association of Realtor’s Convention, then you have probably seen marketing materials from ProspectsPLUS.  Their booth on the Trade Show floor is often the tallest and certainly one of the most colorful. Since 1994, ProspectsPLUS has been delivering software that gives agents the ability to create personal marketing materials including postcards, flyers, and newsletters. 

Using specific marketing campaigns, agents have over 190 postcards, 40 brochures, 50 personal ads and 75 marketing flyers, to choose from.  Post card campaigns include Just Listed and Just Sold, Open House, Image Building, Direct Response, For Sale by Owners, and Expireds.  Once your marketing piece is personalized, it can be printed on your own printer, or ProspectsPlus will print it for you.  They will even mail it!

I actually bought ProspectsPlus several years ago, enchanted with the impressive floor display at one of the NAR expos. Although the product looked good on the showroom floor, I just couldn’t get excited about it after I took it out of the box. Customization of any kind was limited.  Once you did create a given marketing piece, it was pretty much identical to the other 50,000 users of the product. 

The product has improved considerably since my purchase and now gives you the ability to make changes in the messages and color themes. It is very simple to use and you can create professional looking postcards and flyers in no time.  On the downside, during my most recent personal beta test, I still found it a challenge and frustrating to place the contact information exactly where I wanted it.  It might be possible; I just couldn’t figure it out.

CONS: If you are already a successful agent, you probably have branded yourself and are creating your own materials with a specific style and theme.  If you are a new agent, the cost may be a little intimidating at $624.00. 

PROS: A new agent or an agent looking to grow their business could hit the ground running with ProspectsPlus. It is a complete marketing plan and has all the systems in place for good support including a monthly Master Marketing Newsletter, lifetime technical support at no cost, toll free technical support help line and good website support.  In addition performance coaching is available from their Certified Counselor Center. 

If you go to ProspectsPlus website, you’ll find lots of good information plus hundreds of testimonials from happy clients. 

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