Realty Agents

Homefeedback.com will keep your sellers informed by giving them direct feedback in a timely and efficient manner. 

Ask a seller what the biggest complaint they have about their real estate agent and the answer is usually the lack of communication, specifically showing feedback.  While there is no excuse for poor communication, sometimes getting feedback can be a challenge for the listing agent.  Frustrated by the challenge, two real estate veterans in California came up with HomeFeedback.com, a web based system that automates the feedback process.

The concept is very simple.  When an agent calls to schedule a showing, you log on to Homefeedback.com and enter the specifics of the showing.  The showing agent will receive an email request for feedback immediately after the appointment takes place.  My experience is that about 80% respond to the email by answering a short list of multiple choice questions. I allow a copy of the feedback to be sent directly to the seller, but some listing agents do prefer to filter the feedback before delivery to the seller.  If you don’t receive a reply from the showing agent, the system will automatically send out a 2nd request and then a 3rd request. After the 3rd request for feedback, the seller will receive an email informing them of the lack of response.  In addition to receiving emails, sellers have a separate login screen to view their showing information.

Since Homefeedback.com was introduced in 2000, a new Homefeedback v2.0 Professional Edition was released which includes a new design and a contact management system offering templated newsletters and email campaigns.

PROS: One of my favorite features of the system is the ability to send out a blast email to agents notifying them of any changes like price reductions, improvements, or new incentives.  I also like the professional statistical reports that the system generates using charts and graphs to show what prospects think about the home.  The feedback email template has been improved and allows for up to 8 listing photos. Weekly webinars are available for training and tech support is very good. 

CONS: The original Homefeedback system at $9.95 a month was quite simple to set up and execute. It did exactly what the program was designed to do; collect and provide feedback to the seller. The new Professional Edition is less intuitive. Setting up the feedback questions is cumbersome and once they are set you cannot delete them from a template.  (or at least we haven’t been able to figure out how to do that.) Some actions require more clicks to complete a task than in the original program.  The addition of a contact management system with newsletter and autoresponder capabilities may be a benefit to some agents but If you already have tools to do those tasks they are of no benefit and not worth the additional cost of the upgrade.  For an agent who carries just a few listings, it may not be worth paying $19.95 a month to provide feedback for a small inventory. I would be much happier with this product if they had stuck to the original premise of simply providing home feedback.

Despite being a big supporter and user of Homefeedback.com for the past 7 years, I really dislike the advertising hype for this product.  Claiming that it can increase an agent’s home sales by 50% is a bit of a stretch.  While I prefered the original version at $9.95 a month (I’d give that a 10), Homefeedback.com is still a good product if you have enough inventory to justify the cost or if you plan to utilize the contact management system. 

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