Realty Agents

"A service company that just happens to do great printing.”

Color for Real Estate advertises itself as having the best prices, the best services and the best turnaround time. You’ll get no argument from me. 

I’ve been using Color for Real Estate since way back in the days when they were called Color for Realtors. The NAR didn’t take kindly to that name, so they were forced to change it. Orders back then were all done by phone or fax. I would fax my post card order and it was on the way back to me in 24 hours.  They had a limited number of products but it was all good. The company was a little slow to embrace technology, but they finally came around and made the leap to being an online company. I’m guessing customers like me, who love this company, demanded it.

Fast forward to the year 2008. What’s to love about this company anyway?  First of all Color for Real Estate is very cool or “kewl” as they describe some of their own products. Their catalog will make you laugh out loud. Take this advice from their catalog as a good example:  Warning!  When doing your personal brochure, can we please try to find a fairly recent shot?  We don’t want people to be verklempt when they meet you.” Sage advice for sure and no wonder the catalog includes the disclaimer, “For the record, we are not proponents of slacking off at work, but we are firm believers in having fun”. 

Color for Real Estate is a perfect resource for agents who still believe in real estate farming. The blogosphere is rife with debates about farming.  The young technology whipper snappers laugh at us old timers who still farm to a neighborhood or niche market.  Here’s a secret: one reason farming works is because most agents think it doesn’t. The agents that do give it a whirl, give up before it starts paying dividends. I’ve lived in the same neighborhood for 30 years and during that time I have received TONS of farming materials from other agents.  The longest any agent continued to farm was one year.  That is the first reason geographic farming doesn’t work for most agents; they are not consistent and don’t think of it as part of a long term business plan. Don’t expect to get results after 3 months or even a year.  The second reason farming doesn’t work is because agents send out boring and/or crappy stuff. HAVE SOME FUN!!!  ( pssst…. No one cares that you are #1 in anything or have a new designation.  If I haven’t convinced you and you think farming is archaic or it doesn’t work in your marketplace, move along. There is nothing more to read here.

Color for Real Estate is famous for their creative and fun postcards. They provide the template and art, and you can use their words or your own to deliver the message. It’s not all fun and games though; they have plenty of professional looking templates available.  Although Color for Real Estate is known for their postcards, the company does a whole lot more. In their catalog, you’ll find brochures, doorhangers, business cards, note cards, labels, presentation folders, pads and calendars.  Their Agent for Life program, in my opinion, is a super product idea for a newer agent trying to build their real estate business.  For $29, you’ll get 5 years worth of postcards (5 postcards a years) including home anniversary cards and holiday cards.

The company now has two separate websites.  The first is for the standard Color for Real Estate products and the second, called Marketing for Properties, is the place to create more customized brochures, flyers and post cards for your listings. Both websites allow you to create your order online, so no faxing or phone calls are necessary.

PROS: You won’t find better customer service than at Color for Real Estate. Their prices are reasonable; their quality is excellent.  Your order arrives fast.  They now offer “Pick-A-List technology which allows you to create highly targeted mailings lists for your posts cards.

CONS: If don’t like the idea of farming or actually mailing something to your clients, then Color for Real Estate probably isn’t for you. I’d love to see more product offerings and a thicker catalog, but otherwise, I can’t think of anything negative to say about this “kewl” company. 

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Posted by Patricia Dorrance  on  10/09  at  05:50 PM

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