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Does anyone have good luck with online classified ads on non-realty related sites?  I mean general advertising websites where ads can be posted about anything.  I’m not sure if it would be worth the time - or that of my assistant - to spread my name and service, and perhaps specific houses for sale, around the web this way.  Any experience with it?

Well, if the traditional classifieds work, then the online ones should work too. People are spending more and more time online, and it makes sense to use the online classifieds too. Craiglist is pretty much the best.