Assuming you have a more professional website to showcase your product, starting a blog to put a more personal face to your business can go a long way. Your first site wouldn’t be conducive to personal stories, but people do get interested in your life. You don’t have to write a lot either. You could mention something funny about your cat or dog, maybe sling up a picture. Same goes for a visit with grandkids, or something funny your child did. This gives you credibility as a human being who has shared experience with others. Adding content once a week and having people sign up for reminders gives you their contact info too. It’s a win win.
Then you can link back to your professional site number One so they familiarize themselves with your product.