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I think that the two most important plugins for any CMS or blog would be your gallery for realestate shots, and your mapping plugin so that people can find you. After that I would suggest you give as many ways to contact you as you possibly can.

Yes you’re right. Photos are very attractive to every reader. Even me would love to read those posts if there are photos attached to it.

Also important is keeping all information current especially the asking prices. Rightfully so, customers get upset when their information isn’t up dated. Loan calculators are also a helpful tool for new customers.