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I’m not sure how widespread the term is, but do you have a good “elevator speech?”

I’ve heard someone who’s quite good at self-promotion mention that everyone seeking more business should have a forty-five second monologue, or friendly “spiel” for people they’ve just met. This lets new acquaintances know what services they offer and indirectly, why the new acquaintances should remember them when they may require those services.

Oh gosh no.  People that try to solicit you in the elevator, shopping line, waiting room or wherever are extrememly annoying to me.  I prefer to target my marketing efforts to people who I know want my service, or will want it at some time in the near future.

Not to mention the fact that it would make me sound rehearsed.  I think it is best to just let conversation flow naturally with people that you just meet, so as not to seem fake.  It may be a good idea to have a topic or two in mind for awkward silences.  A topic that generally gets the conversation headed toward real estate would be good!

I agree that you wouldn’t want to be pushy about it, and rehearsed speeches turn me off, but I also think that having points in mind that could be communicated quickly to someone who’d expressed interest in your business would be a great idea.

You never know who you’re going to meet. Once I posted an ad on a bulletin board, and the stranger who was beside me read my ad, and then stopped me in the parking lot to talk about it. I ended up working with that person for years.

again, it’s all about your target. don’t spam people. think about it this way. would you be interested in your little speech, should you be in the other guy’s shoes?

It might be nice to have one of these prepared if someone ask you, but not for use as an unsolicited, stuck in the elevator, captive audience type of spiel.  I think that turns people off a bit.  But having a concise idea of what you do ready . . . could make you seem really on top of things!