Realty Agents

Waging War on Real Estate’s Discounters were words I appreciated having put in my mouth!

Real Estate is taking a beating on so many fronts these days. As agents we need to be as prepared as possible for any and all hits on our business.  There isn’t a listing appointment we go on where the seller wants and expects us to work for little or nothing while providing top notch service.  Providing service like this is ok, if you are listing Mom’s house, but for any serious business person who plans to actually make a profit, it is important to be able to protect your commission.

Bernice Ross is real estate trainer and coach who has put together a package to help agents ”unlock the door to a full commission.” The package consists of a 322 page book, 2-CD set and a fist full of handy index cards with scripts for combat! 

I love the scripts!  In the contemplative moments prior to going into battle, I sit quietly focusing on my game plan.  I try to anticipate every objection the seller may throw at me and prepare for it by reciting OUT LOUD from the script cards.  Hearing the words roll off my own tongue a few times in practice makes it more believable and real to me when I have to retaliate in battle!

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This author rates this service:		10 out of 10
Average ratings by readers:		Avg. 7.0

Category: Discount Brokers, Home Valuations, Market Conditions, Offline Marketing Tools,
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Prospecting for new business is much easier when you have value added tools to help attract consumers.  Market Snapshot is a prospecting tool for agents who do business online and have an organized follow up system to stay in touch.

The program is truly meant to be used in conjunction with a marketing plan to attract and retain customers.  The beauty of the system is how it delivers, almost immediately desired information that is not easily obtained in such a simple format.  Yes, all the data can be found by visiting numerous sites, but nowhere that I know can it be found as attractive and timely as in this product. 

Consumers as we know don’t look for information during business hours alone.  They frequently do their research when we agents are snug in our jammies! Positioning Market Snapshot to work while we sleep is probably a wise consumer service.

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This author rates this service:		6 out of 10
Average ratings by readers:		Avg. 6.5

Category: Lead Generator, Market Conditions,
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While sellers may not like the listing price you recommend, Tool Kit CMA will deliver it in a professional package.

When I first saw Realty Tool’s, Tool Kit CMA at the National Association of Realtors Convention over 10 years ago, I remember breathing a sigh of relief that I had finally found the CMA product I was looking for.  Up to that point, I was using a concoction of part MLS program and part Word document.  While my homemade production didn’t seem to keep me from obtaining listings, it was certainly tedious to assemble, and didn’t have the professional appearance I was looking for.  When Tool Kit CMA was first introduced, it was a software program you installed on your computer. Now it is a web based system with automatic upgrades, that interfaces with most MLS platforms.  It delivers pages of professional graphics and a final product to be proud of.  Custom branded for most of the larger franchises and independents, it can also be customized with your own company logo and color schemes.

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This author rates this service:		9 out of 10
Average ratings by readers:		Avg. N/A

Category: Home Valuations, Market Conditions,
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